ROOTS. ROCK. STYLE.
From Art to Runway — The Cultural Kick-Off to New York Fashion Week & Reggae Month 2026
On Saturday, February 7, 2026, New York City becomes the global crossroads of culture, fashion, and music as Roots Rock Style: Art & Fashion takes center stage at the historic Holy Apostles Ballroom in Chelsea. Presented by the Reggae Museum and the Jamrock Museum, the event officially opens New York Fashion Week and launches Reggae Month—setting a powerful tone for the global fashion calendar and a month-long celebration of reggae culture.
As a flagship moment within The Reggae Experience, Roots Rock Style is not just a fashion show—it is a cultural statement.
A Global Fashion Moment Rooted in Reggae Culture
Roots Rock Style redefines the runway by fusing Caribbean heritage, African influence, and reggae’s global legacy into a high-fashion, museum-curated experience. This immersive evening unites art exhibitions, runway fashion, and cultural storytelling—honoring reggae’s origins while revealing how its influence continues to shape contemporary global style.
From bold silhouettes to handcrafted textures, designers translate rhythm, resistance, and identity into wearable art—tracing reggae’s journey from grassroots movements to international runways.
Where Art Meets Runway
At the heart of the evening is a curated art and fashion exhibition spotlighting visual art, design, and craftsmanship inspired by reggae culture and Caribbean aesthetics. Guests move through a living gallery before transitioning to a runway presentation that captures the evolution of reggae style—from heritage and tradition to modern luxury and global innovation.
Each look tells a story.
Each piece reflects culture in motion.
The Official Opening of New York Fashion Week
Positioned at the intersection of culture and couture, Roots Rock Style opens the New York Fashion Week season with purpose. It sets the tone for a week defined not only by trends, but by identity, cultural influence, and creative legacy—reminding the fashion world that style has roots, rhythm, and meaning.
As the first major fashion moment of the season, the event draws designers, artists, cultural leaders, press, and tastemakers from around the world.
Part of The Reggae Experience
Presented within The Reggae Experience, Roots Rock Style anchors a broader ecosystem of cultural programming celebrating reggae’s impact on music, fashion, art, and global lifestyle. Through museum-led storytelling and contemporary expression, the experience bridges generations and continents—connecting legacy with the future.
Event Details
Roots Rock Style: Art & Fashion
Date: Saturday, February 7, 2026
Time: 7:30 PM
Venue: Holy Apostles Ballroom
Address: 296 9th Avenue, New York, NY 10001
More Than an Event—A Cultural Movement
Roots Rock Style is where reggae heritage meets high fashion, where museums meet runways, and where culture takes its rightful place at the forefront of global style. It opens Reggae Month and New York Fashion Week with intention, excellence, and unmistakable presence.
Roots. Rock. Style.
From art to runway. From culture to couture.